Pay-Per-Click (PPC) advertising can be one of the fastest ways for HVAC companies to generate service calls—but it’s also one of the easiest ways to burn money if it’s not managed correctly. This guide breaks down how HVAC PPC actually works, what separates profitable campaigns from failing ones, and how contractors can turn clicks into booked jobs—not just traffic. https://hvacdm.com/hvac-ppc-pay-per-click/