The South Korean drama market is rapidly transitioning from long-standing production and distribution models to a new ecosystem led by OTT and digital platforms. In this shift, production investment costs have soared https://socialeweb.com/story4342958/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-diversified-revenue-models