The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase inventory directly from publishers instead of bidding on an open market with RTB. Piuttosto quale concepire il marketing programmatico solo alla maniera di un aggregato che dati e tecnologia, https://finnyocre.azzablog.com/28500799/tutto-ciò-che-riguarda-tecnologia-pubblicitaria-ad-tech