Although Atwater clearly permitted of the use of the Willie Horton challenge, the Bush campaign under no circumstances ran any commercial with Horton's photo; in its place they ran the same but generic advertisement. The original business was made by Americans for Bush, an impartial group managed by Larry McCarthy, https://unilateralhearinglossdiff11097.blogzag.com/72520742/getting-my-pr-whisperer-to-work